Business Plan - Import/Export Store

Import/Export Store

BUSINESS PLAN

CENTRAL IMPORT/EXPORT
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67110 Middlebelt Road
Livonia, Michigan 48154
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Central Import/Export will be a start-up wholesale distribution/retail store. This import/export business will be run by owner Ramon Juarez as a Limited Liability Company. Central sells quality products and provides excellent customer service for Mexican food and product lovers. Central will offer these products, imported directly from Mexico, to the state of Michigan.
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• EXECUTIVE SUMMARY
• COMPANY SUMMARY
• PRODUCTS AND SIC CODES
• MARKET ANALYSIS SUMMARY
• STRATEGY
• IMPLEMENTATION SUMMARY
• MANAGEMENT SUMMARY
• FINANCIAL PLAN
• APPENDIX
  

EXECUTIVE SUMMARY

Central Import/Export will be a start-up wholesale distribution/retail store. This import/export business will be run by owner Ramon Juarez as a Limited Liability Company. Central sells quality products and provides excellent customer service for Mexican food and product lovers. Central will offer these products, imported directly from Mexico, to the state of Michigan. The business will be located at 67110 Middlebelt Road, Livonia, Michigan, and will also have an export market in Mexico that serves youth and adults. Our intent is to provide the community and state with unique Mexican food products and merchandise.

The business will be financed with $17,195 of the owner's money and $17,805 from a business loan. Starting costs are $35,000. Sales are estimated at $73,000 per year by the first year. A positive cash flow will be produced at the end of the first year.

The closest import/export business of Mexican products is in Detroit, Michigan, some 20 miles away. Livonia is an urban city of approximately 104,000 people, which is also located in Michigan containing approximately 9,295,297 people.

Objectives

Central's objectives are to:

• achieve a profit in the first year
• establish an import/export business in the city of Livonia, Michigan
• create jobs
• provide quality products and customer service at a reasonable price
• achieve the largest market share in the city for imported products
• increase average length of customer relationships and decrease customer turnover
  

Export Policy Commitment Statement

The mission of Central Import/Export is to provide quality products to the United States and Mexico's retail market. Our company is willing to utilize necessary resources to ensure the success of our import/export venture. Central is also committed to providing in-depth service to this market in terms of assistance in distribution, advertising, and promotion.

The overall goals are....